Storyteller.
Collaborator.
Creative Lead.
Brand Builder.
Design Lover.
Problem Solver.

I'm Chelsea Andrews, an LA-based creative leader at the intersection of brand, product, and UX, currently leading the personalization track across Stellantis's connected marketing funnel at Razorfish.

For more than 16 years, I've led multidisciplinary teams at the intersection of design, product, technology, and AI, building connected customer ecosystems that don't just look good, they move leads, conversions, and revenue. My work spans the full customer lifecycle, from first impression to long-term loyalty, blending strategic thinking, emerging technology, and creative craft to solve real business problems.

Select Works

A ground-up Redesign that turned a luxury car brand's weakest channel into one of its strongest.

Genesis

 
From Peer-to-Peer to Everyday Commerce

Venmo

 
The  engine that turned MBUSA's marketing site into a measurable sales tool.

Mercedes-Benz

 
An AI-powered concierge that helps luxury car shoppers find the right fit.

Genesis AI Concierge

 
The connected-car app that turned everyday ownership into an entirely new kind of relationship with the brand.

Mercedes Me

 
A payment platform built for Mercedes-Benz Financial Services, $6.4 billion processed.

Mercedes-Benz

 
A global design system for one of the world's largest pharma brand.

Pfizer

I do it because I love typography and it makes my heart full

I do it because I love typography and it makes my heart full

Some of my Print, Branding, & Packaging Work.