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Creative Leader at the Intersection of Brand, Product and UX

I'm Chelsea Andrews, an LA-based creative leader at the intersection of brand, product, and UX, currently leading the personalization track across Stellantis's connected marketing funnel at Razorfish.

For more than 16 years, I've led multidisciplinary teams at the intersection of design, product, technology, and AI, building connected customer ecosystems that don't just look good, they move leads, conversions, and revenue. My work spans the full customer lifecycle, from first impression to long-term loyalty, blending strategic thinking, emerging technology, and creative craft to solve real business problems.

Genesis

Luxury Redefined.

A ground-up website rebuild that turned a luxury car brand's weakest channel into one of its strongest.

Venmo

Leading Consumer Lifecycle & Paid Media

2 million new debit card users in a single quarter, from Venmo's biggest campaign to date.

Mercedes-Benz

Mercedes me

The connected-car app that turned everyday ownership into an entirely new kind of relationship with the brand.