Razorfish, VP Group Creative Director

2022-Present - Los Angeles

• Leads the creative in new business proposals and pitches 

• Helps foster workplace culture as a member of the NY Office Leadership Team

• Fosters workplace DE&I initiatives as charter member of “Equality in Action” Committee

• Responsible for creating award-winning work from concept to production

• Functions as the creative lead on multiple tracks of work at any given time, spanning web, app, video, campaign, social media, digital display, and more.

• Collaborates with technologists, product managers, data scientists, and producers while presenting work to various clients and top-level marketing executives

• Establishes brand guidelines, messaging, and content strategy

• Ensures that the work is effective by tracking and optimizing performance

• Manages and mentors a team of 10+ writers and designers

• Instrumental in elevating the Hyundai Genesis Account from a $1.5 million asset to an impressive $17 million within 7 months.

Creative Consultant, Serucell

2019 - 2022 / New York

• Played integral role in the inception of a luxury skincare brand, working closely with CEO and founders.

• Contributed to the development of the brand from the ground up.

• Defined core values and messaging for the brand.

• Established distinctive look and feel for the brand.

• Crafted marketing and merchandising materials.

• Worked closely with the CEO to shape a customer-centric brand vision.

• Implemented integrated marketing strategies across digital, social media, and public relations channels.

• Achieved a 300% surge in customer relationship management (CRM).

• Achieved a 400%+ expansion in social media engagement, accumulating over 6 million views.

• Assisted in the launch of the brand through direct-to-consumer (DTC) channels.

• Secured partnerships with luxury retailers, including Neiman Marcus, Bergdorf Goodman, and Cosbar.

• Strategically broadened the distribution network of the brand.

Publicis Sapient, Creative Director

2022 / New York

• Responsible for creating award-winning work from concept to production

• Functions as the creative lead on multiple tracks of work at any given time, spanning web, app, video, campaign, social media, digital display, and more

• Collaborates with technologists, product managers, data scientists, and producers while presenting work to various clients and top-level marketing executives

• Establishes brand guidelines, messaging, and content strategy

• Ensures that the work is effective by tracking and optimizing performance

• Managed and mentors a team of 10+ writers and designers

• Helped to grow new and organic business with Mercedes-Benz

• Publicis Sapient, Associate Creative Director (2018-2022) 

• Responsible for creating award-winning work from concept to production

• Functions as the creative lead on multiple tracks of work at any given time, spanning web, app, video, campaign, social media, digital display, and more

• Collaborates with technologists, product managers, data scientists, and producers while presenting work to various clients and top-level marketing executives

• Establishes brand guidelines, messaging, and content strategy

• Ensures that the work is effective by tracking and optimizing performance

• Managed and mentors a team of 10+ writers and designers

• Helped to grow new and organic business with Mercedes-Benz

Tomo, Co-founder

2013-2014 / New York

• Established a creative consultancy agency in New York City

• Specialized in creating, maintaining, and evolving brands

• Focused on female founders with a commitment to the power of design

• Identified and clarified core institutional values

• Executed digital marketing strategies for brand promotion

• Developed and implemented comprehensive brand strategies

• Created compelling content to strengthen brand presence on social media

Sapient Razorfish, Senior Art Director

2014-2018 / New York

• Developed concepts for digital campaigns and platforms across a number of accounts 

• Defined and evolved multiple sub-brands for the Mercedes-Benz business

• Managed junior creatives and delivered weekly client presentations

BBH, Senior Designer

2013-2014 / New York

• Played a key role on creative pitches for Playstation and Trip Advisor

• Lead designer on multiple tracks of work at any given time, spanning web, app, video, campaign, social media, digital display, and more.

Razorfish, Senior Designer

2010-2013 / New York

• Lead designer on multiple tracks of work at any given time, spanning web, app, video, campaign and social media

Designer, Minted

2009-2010 / San Francisco

• Print designer 

Jennifer Sterling Design

2008-2010 / San Francisco

• Print designer

• Package designer

• Character design